Final Infographic Spotlights Dueling Food Brands on Colorado and Oregon Initiatives
For the third election cycle in a row, biotech corporations and large agribusinesses narrowly defeated statewide citizen initiatives that would have mandated the labeling of genetically engineered (GE) ingredients on food packages. This time the electoral showdowns took place in Oregon, where it was narrowly defeated, and Colorado where the loss was decisive after labeling backers chose to focus their resources on Oregon.
As in past campaigns in California (2012) and Washington (2013), the votes sparked a high-stakes bidding war pitting consumer and farmer advocates against multi-billion-dollar biotechnology interests and food industry giants.
Corporate opponents of labeling contributed unprecedented amounts of money in Oregon to narrowly push the No vote, ever so marginally, over the 50% mark.