Steve Sprinkel is a certified organic farmer from Ojai, California, where he also operates the Farmer and the Cook, a restaurant and market serving organic fare. He has held numerous leadership positions in the organic movement, including having acted as the board chair of The Cornucopia Institute. He currently sits on Cornucopia’s formal policy advisory panel.
Roiling Sargassos of Plasticene Smoothies
In Season for Edible Ojai, Saticoy and Simi Valley, 6 January 2017
by Steve Sprinkel
the spring 2015 NOSB meeting
When consumers want something better than they are being offered, they almost always get their way. You want arugula? How much? How about chocolate grown by people in the Ivory Coast with access to potable drinking water? Local honey? Tangerines with no seeds? Organic ice cream without carrageenan? The strange democracy of the market complies.
Trucks full of Coke are still rolling everywhere because everyone isn’t spooked about the downside claims. People want it, so they get it. Public agencies try to legislate Coke into oblivion but consumers still crave those amber bubbles. Yet, look at all the groovy, healthier, fizzy drinks crowding the display case. Consumers started buying alternatives in small quantities and now you can get rivers of longevity elixirs at Walmart.
Though sometimes it’s not as simple as letting the market place sort the process out. Read Full Article »