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Public Can Comment Until Midnight Monday, September 12
The USDA is nearing approval of a third genetically engineered apple from Okanagan Specialty Fruits. The company’s Fuji GMO apple is designed not to brown when sliced or exposed to air. Any apple eater knows that an apple’s freshness and peak nutrition is reflected by the lack of browning.
Okanagan’s non-browning apple, however, is a marketer’s dream, allowing them to deceptively sell what appears to be fresh, high quality fruit. The company describes their GMO apple as a “cost-saving means for the fresh sliced apple business.” The reality is that the GMO apple is a bit like a Twinkie (which can seemingly appear fresh for decades), as consumers will have no idea how fresh the company’s Arctic brand apples actually are.