Food Safety News
By Michele Simon
Last month, the International Food Information Council Foundation released the third edition of its report: Food Biotechnology: A Communicator’s Guide to Improving Understanding. What sounds like a reasonable and helpful document is in fact the product of a well-oiled PR machine whose board of trustees includes executives from such food giants such as Coca-Cola, Kraft Foods, and Mars.
In response to such tactics, I have authored a new report for Center for Food Safety that exposes the well-funded organizations and highly-sophisticated public relations strategies increasingly deployed to defend the food industry.
Best Public Relations Money Can Buy: A Guide to Food Industry Front Groups describes how Big Food and Big Ag hide behind friendly-sounding organizations such as: the U.S. Farmers and Ranchers Alliance, the Center for Consumer Freedom, and the Alliance to Feed the Future. The idea is to fool the media, policymakers, and general public into trusting these sources, despite their corporate-funded PR agenda.
With growing concern over the negative impacts of our highly industrialized and overly processed food system, the food industry has a serious public relations problem on its hands. Instead of cleaning up its act, corporate lobbyists are trying to control the public discourse. As a result, industry spin is becoming more prevalent and aggressive. Read Full Article »