The New York Times
by Stephanie Strom
CRESCENT CITY, Calif. — A decade ago, a couple running a dairy business in Northern California visited a Mennonite farm where the owner had used a flock of laying hens to teach his children business principles and instill values like responsibility and care for nature.
They returned home and bought 150 hens for their boys, Christian and Joseph. “My parents told us, you and Joseph are in charge of keeping these 150 birds alive,” recalled Christian Alexandre, who now heads the family’s egg business.
What started as a parental effort to instill solid values has become the mainstay of Alexandre Family EcoDairy Farms. Within five years, Christian and Joseph were tending 1,500 hens and had a deal in place to supply eggs to Whole Foods stores in Northern California. Christian remembers Walter Robb, co-chief executive of the grocery retailer, showing up at one of his football games.
The rusty red chickens foraging in the fields outnumber the cows 10 to 1 — and the roughly five million eggs they will produce this year command prices that make organic milk look cheap. “The egg business has kept the dairy going for several years,” Blake Alexandre, Christian’s father, said. Read Full Article »