By: Jenny Hopkinson
Monsanto is the agriculture world’s prince of darkness, spreading its demonic genetically modified seeds on fields all over the earth. Or at least that’s the case if you believe the likes of HBO talk-show host Bill Maher, the hazmat suit-wearing activists in Occupy Monsanto or any of a growing number of biotechnology haters.
For years the St. Louis-based company has ignored such critics. But now the biotech giant is attempting a public relations makeover.
In recent months the company has shaken up its senior public relations staff, upped its relationship with one of the nation’s largest public relations firms and helped launch a website designed to combat the fallacies surrounding genetically modified organisms.
And, most importantly, it is recognizing biotechnology has a public image problem. Read Full Article »