Whole Foods taps Longmont’s Earth Balance for soymilk
Wednesday, July 28th, 2010
Boulder Daily Camera
By Alicia Wallace, Camera Business Writer
Move comes in wake of WhiteWave shifting Silk away from certified organic soybeans
Fourteen years ago, a burgeoning Boulder company -- White Wave Inc. -- was responsible for launching Silk soymilk, a brand that is now the category leader.
So when Whole Foods Market wanted to boost its organic soymilk options a year after Dean Foods' WhiteWave Foods shifted most of its Silk products away from certified organic soybeans, the Austin, Texas, grocer turned to a burgeoning Boulder County firm -- one stocked with former White Wave employees.
Whole Foods this week announced an agreement with Longmont-based Earth Balance under which the natural foods division of New Jersey-based spreads company Smart Balance Inc. would launch its line of organic soymilks at Whole Foods stores nationwide.










