Cornucopia’s Take: Organic dairy farmers work hard to earn enough to keep their doors open and provide high quality dairy products. This article highlights one of the brands doing exactly that. Visit Cornucopia’s organic dairy scorecard to see which brands are providing high-integrity dairy.
Building a Brand that Stands Apart
The Huffington Post
by Elliot Begoun
When Tim Joseph was 32, he decided to become a farmer. In 2004, Tim and his wife Laura started with 63 cows on 250 acres in a small town in upstate New York called Little Falls. Doing so, with no agricultural experience; while still working a full-time corporate job. Over the next seven years, the Josephs would go from a conventional dairy struggling to pay their credit card bills to being designated as the first national dairy to be third-party certified as 100% grass-fed organic. Maple Hill Creamery is now on the shelves in over 6000 stores nationwide with a range of products from cream top yogurt, Greek yogurt, kefir, drinkable yogurt, artisanal cheeses, and fluid milk.
In this interview, Tim and I talked about leadership, why he decided to become a dairyman, how Maple Hill Creamery became the Gold Standard in grass-fed dairy products, and what they are doing now to grow the brand.