Could the chain’s entrée into private-label organics cheapen the gold standard in food production?
by Emily Main
Walmart has just announced that it’s going to throw its massive size and influence behind the organic food movement. By relaunching a historic brand, Wild Oats, which used to be Whole Foods’ biggest rival, the chain is pledging to make organic affordable to all and sell the Wild Oats brand of packaged foods at 25 percent less than its organic competitors.
More organic options at a cheaper price is hardly a bad thing, and the organic industry seems to be taking the huge retailer’s announcement with a grain of cautious optimism. But there are also a lot of potential downfalls: Where will a chain of 3,800 stores get enough organic ingredients to satisfy the 91 percent of shoppers who Walmart claims want organic food? Will organic farms have to compromise on their standards to meet the demand? Read Full Article »