365 Organic (Whole Foods)

Rating
Farm/Brand HeadquartersAustin, TX
ProductsFluid milk
Websitewww.wholefoodsmarket.com
Market AreaNationwide
Total Score830

In the previous iteration of the organic dairy scorecard this brand rated 4 cows. Unfortunately, they have failed to update some of their information needed for this more comprehensive scorecard. Since we were unable to confirm some of the information this brand has been downgraded by one whole classification. Where possible, this brand’s old scores, based on their previous survey and our confirmation work, were substituted into the new rubric to represent this change.

In dairy, we now see about half of the “organic” milk supply coming from factory dairies milking their cows as many as three to four times a day pushing for high production (legitimate organic farms usually milk twice a day). Cornucopia’s research also shows many of these dairies are still not providing the required amount of grazing for each cow as the law requires. While some excellent dairy marketers may feel they don’t need to participate because they already have a good relationship with their consumers, their lack of participation aids and abets factory farms and hurts ethical dairies across the country (many of whom do not have the option to directly market to consumers and need to rely on the wholesale marketplace).

Participation in this survey and scorecard separates the organic label between those brands that are ”beyond organic,” others at least meeting the minimum legal standards and those that are ethically deficient. In an industry where industrial dairies do have something to hide, the lack of transparency in brands that might otherwise score well hurts the integrity of the organic label.

If you’re a customer of this brand your voice may have some sway in the marketplace. Please use your power as a concerned consumer to ask your favorite brand to stand up for organic integrity by participating in The Cornucopia Institute’s research study and scorecard. Let them know you obviously have the option to use the scorecard to choose an alternative brand that is willing to be transparent with their practices.

CriteriaPointsComment
TOTAL (possible score is 2700)830
3-Cow Rating | Unverified
Ownership structure60Investor-owned
Milk Supply60No answer. Their old score shows milk of integrity.
Organic Production50Mixed conventional and organic; unknown if on same property or not
Disclosure of Information for Verification0No response, lack of transparency despite previous participation
Organic Certification75Mostly Quality Assurance International (QAI) and Oregon Tilth Certified Organic (OTCO)
Other Labels/Standards0May have GAP labeling
Grass-fed40No answer - likely meets minimum standards for grazing.
Soy Free Ration?Soy is likely used in feed.
Pasture40Likely meets minimum organic standards for pasture
Times Milked90Two times a day (standard protocol on legitimate organic dairies)
Cull/death Rate90Old answer shows low cull rate
Replacements75Primarily organic animals purchased with some percent conventional animals (no answer, based on other investigative data)
Calves0No answer, but calves are likely removed from mother shortly after birth (standard practice)
Antibiotic Use100None according to previous answers
Hormone Usage100None according to previous answers
Farm Support50Cooperative policy
Procurement of Ingredients0No answer and unknown
Extra Credit0None