Alpen

CompanyWeetabix
Company TypeLion Capital
Rating
Organic StatusMuesli products are not certified organic
Websitealpenusa.com
Total Score250

The Alpen brand is owned by the British cereal maker Weetabix Food Co., which is owned by the investment firm, Lion Capital.

Weetabix Food Co. also owns the Barbara’s Bakery brand, which markets mostly “natural” cereal, with some organic options.

CriteriaPoints
TOTAL (possible score is 700)250
Percentage of the brand’s product line that is certified organic.
Organic Status of Cereal/Granola by Brand
0
Percentage of the parent company’s products that are certified organic.
Organic Commitment by Corporate Owner
25
Brand’s commitment to ensuring all cereals are non-GMO.
GMO Policy (By Brand, in Cereal/Granola)
100
Parent company’s commitment to ensuring all of its products are non-GMO.
GMO Policy by Corporate Owner
0
Brand’s commitment to ensuring that hexane is not present in its cereal and granola products.
Hexane (in cereal/granola products)
100
Brand’s commitment to ensuring that harmful synthetic agrichemicals where not used in the production of their cereal and granola products.
Agrichemical Use (by Brand, in Cereal/Granola Products)
0
Parent company’s commitment to ensuring that harmful synthetic agrichemicals where not used in the production of any of their products.
Agrichemical Use (by Corporate Owner)
25