“EcoGrain” Marketing Blitz — Greenwashing New Bread Produced with Toxic Agrochemicals as Something Better Than Organic Cornucopia, Wisconsin: With the growing success of organics, and increasing consumer interest in buying foods that were grown on sustainable farms without toxic chemicals, Sara Lee Corporation has launched, with much fanfare, a marketing campaign for its EarthGrains bread,… Read more »
Search Results for: greenwashing
DIY Organic Certification: Separating Authentic Food from Phony-Baloney Misrepresentation
New Video Identifies “Free” Benefits Thrown in with Every Bagful of Truly Local Food Source: Corey Templeton As fall harvest bounty kicks into high gear, farm stands beckon shoppers with signs: Local! Organic! Natural! No Spray! Sustainable! Organic is defined by strict federal standards. But what do these other claims really mean, and how can… Read more »
DIY Certification Guide: Identifying Authentic Produce and Ethical Farmers at the Market
When Certified Organic Is Not Available, Ask the Right Questions at the Market Source: Corey Templeton As market season kicks into high gear, farm stands beckon shoppers with signs: Local! Organic! Natural! No Spray! Sustainable! Organic is defined by strict federal standards. But what do these other claims really mean, and which are worthy of… Read more »
10 Reasons to Buy Authentic Organic Beef
From flavor to nutrition, authentic organic beef is a completely different product from the industrial beef that dominates supermarket shelves and treats the environment like a never-ending roll of shrink wrap. Authentic organic beef producers raising high-qualify beef deserve and depend on your support. You are what’s needed to complete the cycle that starts with… Read more »
CMD Unveils Documents Detailing Insidious PR Campaign to “Greenwash” Weed-Killer Polluting Drinking Water Across the Country
Syngenta’s PR Team Investigated the Press and Paid “Experts” to Shape the News and Counter Scientific Claims of Potential Endocrine Disruption Center for Media and Democracy Madison – The Center for Media and Democracy has posted more than 200 emails, invoices and other documents unsealed as part of a major lawsuit against Syngenta Crop Protection,… Read more »
Food Giants Mull How Far to Push Organic
PRWeek US (link no longer available) by Aarti Shah As manufacturers buy green brands, pressure builds to mount more transparent campaigns Consumers might be surprised to learn the number of organic brands thriving on images of family farms and small-town living that are actually owned by the major food manufacturers. Beloved organic brands like Back to… Read more »
Organic or Grass-fed Beef?
You Don’t Have to Choose [This article was previously published in the fall issue of The Cultivator, Cornucopia’s quarterly newsletter.] by Kestrel Burcham, JD Farm and Food Policy Analyst at The Cornucopia Institute Source: Adobe Stock While both USDA certified organic and grass-fed beef offer significant benefits compared to products produced by cows confined to a… Read more »
Board Member Roles and Responsibilities
The Cornucopia Institute defends and promotes the integrity of certified organic food. We exist to protect the USDA organic seal as one solution for many of the economic, environmental, and human health challenges of our time. Organic agriculture offers an economic lifeline for community-scale farms, affords consumers food choices that align with their values, and… Read more »
New Big Ag Push to Fight World Hunger Misses What Organic Ag Is Already Doing
Huffington Post Tim LaSalle CEO of the Rodale Institute. The compelling humanitarian goals expressed today at the corporately sponsored Global Harvest Initiative symposium were laudable, as were some of the hunger-relief projects cited. Missing, however, was an honest assessment of the limits of dead-end chemical agriculture to play a leading role in actually feeding people…. Read more »
Controversial EU Decision on Glyphosate Under Challenge
Cornucopia’s Take: The approval by the European Union to give Monsanto a five-year authorization for continued use of its flagship pesticide glyphosate is meeting with resistance. Organizations concerned with health and the impacts of dangerous chemicals used in agriculture are mounting a legal challenge to the decision. Cornucopia is one of many organizations questioning the… Read more »
