Cornucopia’s Take: Millennials have an enormous amount of information available to them via the internet. That, coupled with their interests in health and sustainability, has made them a market force for healthy food choices.
Big food faces annihilation unless it moves with millennials on health
by Alison Moodie
The food industry in the US and around the world is scrambling to adapt to a younger generation’s appetite for fresher, healthier foods
college student in the 1980s may have been content living off instant noodles for dinner. Nowadays, a twentysomething is as likely to pick up a piece of wild salmon with quinoa and a fresh rocket salad from their local grocery store on any given night.
It’s a shift that’s having ripple effects throughout the food industry as manufacturers and retailers scramble to adapt to a younger generation’s appetite for fresher, healthier foods.
But their efforts aren’t creating a more sustainable industry as healthy convenience meals are often just as heavily packaged as processed products.