Millennials Want Fresh, Healthy, Easy-to-Prepare Food

December 6th, 2016

Cornucopia’s Take: Millennials have an enormous amount of information available to them via the internet. That, coupled with their interests in health and sustainability, has made them a market force for healthy food choices.


Big food faces annihilation unless it moves with millennials on health
The Guardian
by Alison Moodie

Source: European Parliament

The food industry in the US and around the world is scrambling to adapt to a younger generation’s appetite for fresher, healthier foods

college student in the 1980s may have been content living off instant noodles for dinner. Nowadays, a twentysomething is as likely to pick up a piece of wild salmon with quinoa and a fresh rocket salad from their local grocery store on any given night.

It’s a shift that’s having ripple effects throughout the food industry as manufacturers and retailers scramble to adapt to a younger generation’s appetite for fresher, healthier foods.

But their efforts aren’t creating a more sustainable industry as healthy convenience meals are often just as heavily packaged as processed products.

Read the entire article.

Newsletter

Please sign up for Cornucopia's electronic newsletter and action alerts. You can be confident that we will never share or sell your e-mail address and your personal data will be held in strict confidence.
  • This field is for validation purposes and should be left unchanged.