[CBC will be rerunning “The New Green Giants” documentary this coming Thursday, August 15th at 9 PM (that means it will air in all the various time zones at 9PM local time) – Cornucopia’s Mark Kastel is among those interviewed for the program.]
The last ten years have seen a phenomenal explosion in the organic food movement as it has moved from niche market to mainstream. Today, it is the fastest growing segment of the food industry attracting all of the major food corporations.
THE NEW GREEN GIANTS looks at a number of these new and old organic corporations and shows how they are managing, or in some cases, failing to live up to the idealistic dreams first espoused by the back-to-the land folk of the late sixties and early seventies.
The documentary also looks at some of the bigger questions surrounding organic food. Is it really healthier? Is it truly organic? Is it possible to grow from a mom-and-pop operation to become a huge supplier of major grocery chains? Is it actually sustainable? Is it realistic to think the world can be fed organically?
The program further examines everything from stealth ownership of organic product lines by large corporations to how organic strawberries have become the focus of a major health debate and how is it that today the world’s largest processor of organic food is located in a remote province of China. THE NEW GREEN GIANTS reveals the complex and controversial world of today’s organic food industry. To view a preview, click here.
