White Paper Link:

Wal-Mart: The Nation’s Largest Grocer Rolls-out Organic Products — Market Expansion or Market Delusion?

    (173KB PDF)

Related Links:

Letter to the CEO of Wal-Mart from The Cornucopia Institute

    • (101KB PDF)

News Release on the Wal-Mart Organics White Paper (134KD PDF)

Wal-Mart Organic Food Photo Gallery

About the author

The Spring 2006 announcement by Wal-Mart Stores, Inc., that it would dramatically expand its product offerings of organic food has left many organic industry officials and consumers questioning the corporation’s likely impact. This report is an initial analysis of Wal-Mart’s early organic marketing practices.

NEW: Photo Gallery of Wal-Mart Stores, Inc. mislabeling of conventional food products as organic.

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