And Why Should I Care?
This is the title of a presentation by Jim Riddle and Bud Markhart, of the University of Minnesota. The two explain that unlike marketing claims such as “natural,” “sustainable,” “green,” or “local,” the word “organic” is defined in Federal law and regulated through an extensive certification process, from field to fork.
You can view the full presentation here. (This graphic-rich pdf may take a minute or two to download, based on your connection speed.)
