Green Meadow Organics (Herbruck’s Poultry Ranch)

Farm/Brand HeadquartersSaranac, MI
Market AreaNationwide
Total Score0

Herbruck’s Poultry Ranch is an industrialized organic brand that focuses on profit margin rather than dedication to organic ideals and animal welfare. These brands produce mostly conventional eggs, but their stake in the organic egg marketplace can be huge because of the volume of organic eggs they produce.

Brands like this one lack transparency. Transparency is the hallmark of ethical food production – especially among organic producers.

TOTAL (possible score is 1700) 0
Brands that have close daily control over their egg production receive the most points.
Ownership Structure
0Industrial-organic with corporate veiling, lack of transparency in business model
Brands that only produce organic products make the biggest investments — in time and money — in systems that benefit us all. Eggs sourced from a single operation receive the most points. Eggs of unclear origins and/or with poor oversight receives the fewest points.
Commitment to Organic Label
0An industrial-organic brand, with conventional and organic products
Additional certifications, depending on the credibility of the label, can demonstrate a commitment beyond the organic standards.
Other Labels and Standards
0Some eggs may have other labels; check packaging
Smaller flock sizes (the number of laying hens per housing structure) offer better animal welfare conditions.
Flock Size(s)
0Likely large flock sizes, exceeding 20k birds per house
The best housing offers space for natural behaviors and legitimate access to the outdoors through adequate exits.
Hen Housing and Exit Areas
0Fixed housing; all hens cannot be outdoors at same time
Adequate indoor spacing reduces stress and disease. With less crowding, birds can stretch their wings and more easily perform other natural behaviors.
Indoor Spacing
0No answer/information not confirmed
High scoring brands provide enough space to allow each hen to fully utilize their outdoor area, and to perform instinctive behaviors without harming the environment.
Outdoor Spacing
0Poor outdoor spacing, less than what is offered indoors
High quality outdoor access includes vegetation, soil, and ample opportunities to forage year-round.
Quality of Outdoor Access
0Outdoor access is illegitimate, with the majority provided by porches or small strips alongside massive barns
Birds that are introduced to the outdoors early are more accustomed to spending time outdoors without fear or stress.
Outdoor Access Timing
0No answer/information not confirmed
Year-round access to perches, scratching areas, deep litter, novel foodstuffs, and dust bathing contribute to quality of life.
0No answer/information not confirmed
Chickens use their beaks to interact with the world. Authentic organic farmers account for this behavior, eschewing beak trimming.
0No answer/information not confirmed
Raising chicks on farm or buying them from certified organic hatcheries shows dedication to organic production from start to finish.
Chicks and Pullets
0No answer/information not confirmed
Brands that have low rates of deaths and utilize their spent hens for human consumption or similar score the highest.
Deaths, Culls, and Spent Hens
0No answer/information not confirmed
Brands that closely monitor and manage health of soil, native species, and water quality receive the most points.
Environmental Impacts
0Severe negative environmental impacts
Feed Sourcing0Sourcing unknown, likely not domestic and possibly fraudulent organic grain
Brands that score well here go above and beyond to ensure the highest animal welfare, taking into consideration their hens’ safety and cleanliness, natural behavior, and stress levels.
Animal Welfare
0Poor animal welfare likely
Cornucopia believes you have a right to transparency. Top brands share information with Cornucopia via a survey and cooperate with our own independent investigations.
0No transparency, industrial brand
Brands do not receive points, but this information is offered for people with soy and/or gluten allergies.
Soy free and/or gluten free?
Some products may be soy-free, check packaging
Brands do not receive points, but are invited to submit the name of their Accredited Organic Certifier (suppliers may have different certifiers).
Organic Certifier (non-scoring)
No answer/information not confirmed
Extra credit is offered for various practices that go above-and-beyond in some form.
Extra Credit