Straus Family Creamery
|Farm/Brand Headquarters||Petaluma, CA|
|Products||Butter, ice cream, fluid milk, yogurt, sour cream|
|Market Area||OR, WA, CA, NV, AZ|
In the previous iteration of the organic dairy scorecard this brand rated 4 cows. Unfortunately, they have failed to update some of their information needed for this more comprehensive scorecard. Since we were unable to confirm some of the information this brand has been downgraded by one whole classification. Where possible, this brand’s old scores, based on their previous survey and our confirmation work, were substituted into the new rubric to represent this change.
In dairy, we now see about half of the “organic” milk supply coming from factory dairies milking their cows as many as three to four times a day pushing for high production (legitimate organic farms usually milk twice a day). Cornucopia’s research also shows many of these dairies are still not providing the required amount of grazing for each cow as the law requires. While some excellent dairy marketers may feel they don’t need to participate because they already have a good relationship with their consumers, their lack of participation aids and abets factory farms and hurts ethical dairies across the country (many of whom do not have the option to directly market to consumers and need to rely on the wholesale marketplace).
Participation in this survey and scorecard separates the organic label between those brands that are ”beyond organic,” others at least meeting the minimum legal standards and those that are ethically deficient. In an industry where industrial dairies do have something to hide, the lack of transparency in brands that might otherwise score well hurts the integrity of the organic label.
If you’re a customer of this brand your voice may have some sway in the marketplace. Please use your power as a concerned consumer to ask your favorite brand to stand up for organic integrity by participating in The Cornucopia Institute’s research study and scorecard. Let them know you obviously have the option to use the scorecard to choose an alternative brand that is willing to be transparent with their practices.
|TOTAL (possible score is 1600 plus extra credit)||795|
3-Cow Rating | Unverified
|Ownership structure||80||Family business|
|Milk Supply||80||No answer, but narrow range of milk suppliers|
|Organic Production||0||No answer, unknown consistency|
|Disclosure of Information for Verification||0||Would not participate; poor transparency|
|Other Labels/Standards||0||No answer|
|Grass-fed||40||Based on old survey answers, cows likely meeting standards for grass-feeding|
|Soy Free Ration?||No answer. Soy is likely used in feed.|
|Pasture||40||Cows likely meeting pasture requirements|
|Times Milked||90||Likely twice a day (standard)|
|Cull/death Rate||90||Low cull rate likely|
|Replacements||70||No answer but answers on previous survey showed closed herds|
|Antibiotic Use||90||Previous scorecard answers stated no antibiotic usage|
|Hormone Usage||90||Previous scorecard answers stated no hormone usage|
|Farm Support||0||Previous scorecard stated that all dairies and visited regularly by staff|
|Procurement of Ingredients||50||Does purchase some organic whey protein|