Latta (Latta USA)
|Farm/Brand Headquarters||Fair Lawn, NJ|
|Market Area||East, CA|
Store brands include organic milk that has been privately labeled by grocery chains. Typically, these businesses buy products wholesale and then market those finished or packaged products with their own labels.
The inherent problem with private labels is that they lack transparency. Store brands may get their milk from highly rated producers, but they may also source from factory-scale dairies. Grocery chains or distributors typically offer low prices for store brands because they source the cheapest products available on the market at any given time. This variability in product sourcing makes it difficult, sometimes impossible, for consumers to determine where and how the products was produced.
Cornucopia recommends caution with store brands like this one. Invested consumers can contact stores to confirm who is supplying their private-label milk and encourage them to be completely transparent about their sourcing—even when it changes.