Greenwise (Publix)

Farm/Brand HeadquartersLakeland, FL
ProductsIce cream, fluid milk, packaged products
Market AreaSoutheast
Total Score34

Private-label, or store-brand, dairy products rated with two cow are sold by grocers or distributors who have the obvious desire of wanting to grow their presence in the organic marketplace. This is great news! Making organics more convenient and affordable to consumers is wonderful goal.

Unfortunately, there is an inherent limitation in private-label organic products: organic consumers tend to want to know where their food is coming from and how it is produced. Private-label products obscure these facts. Case in point, none of the private-labels were open enough to participate in the dairy survey and scorecard.

The bottom line to private-label organic products is that they are “buyer beware.” We encourage consumers to be vigilant and contact stores to confirm who is supplying their private-label milk, or to just pay an extra quarter or two for name-brand milk from farmers and brands that are willing to be open with them and who share their values.

TOTAL (possible score is 2700)34
2-Cow Rating | Fair
Ownership structure2No answer
Milk Supply2No answer
Organic Production2No answer
Disclosure of Information for Verification2No answer
Organic Certification2No answer
Other Labels/Standards2No answer
Grass-fed2No answer
Soy Free Ration?No answer. Soy is likely used in feed.
Pasture2No answer
Times Milked2No answer
Cull/death Rate2No answer
Replacements2No answer
Calves2No answer
Antibiotic Use2No answer; animals given antibiotics may be introduced back into food stream after withdrawal times.
Hormone Usage2No answer; hormones may be used therapeutically
Farm Support2No answer
Procurement of Ingredients2No answer
Extra Credit2None