General Mills

CompanyGeneral Mills
Company TypePublic Corporation
Rating
Organic StatusCereal products are not certified organic
Websitewww.generalmills.com
Total Score10

General Mills owns cereal brands including Cheerios, Lucky Charms, Kix and Total. General Mills had $6.5 billion in retail sales for breakfast cereal alone in 2009 and is the country’s second largest marketer of breakfast cereal.

General Mills also owns the Cascadian Farm brand, which is all organic. Some General Mills breakfast cereals, such as Kix, have jumped on the “natural” bandwagon and now make claims such as “Made with all natural corn.” Testing confirms that “natural” products by General Mills, such as Kix, are made with genetically engineered ingredients. Test results reveal that General Mills uses genetically engineered ingredients in its Kix cereal.

CriteriaPoints
TOTAL (possible score is 700)10
Percentage of the brand’s product line that is certified organic.
Organic Status of Cereal/Granola by Brand
0
Percentage of the parent company’s products that are certified organic.
Organic Commitment by Corporate Owner
5
Brand’s commitment to ensuring all cereals are non-GMO.
GMO Policy (By Brand, in Cereal/Granola)
0
Parent company’s commitment to ensuring all of its products are non-GMO.
GMO Policy by Corporate Owner
0
Brand’s commitment to ensuring that hexane is not present in its cereal and granola products.
Hexane (in cereal/granola products)
0
Brand’s commitment to ensuring that harmful synthetic agrichemicals where not used in the production of their cereal and granola products.
Agrichemical Use (by Brand, in Cereal/Granola Products)
0
Parent company’s commitment to ensuring that harmful synthetic agrichemicals where not used in the production of any of their products.
Agrichemical Use (by Corporate Owner)
5