White Paper Link:
Wal-Mart: The Nation’s Largest Grocer Rolls-out Organic Products — Market Expansion or Market Delusion? (173KB PDF)
Related Links:
Letter to the CEO of Wal-Mart from The Cornucopia Institute (101KB PDF)
News Release on the Wal-Mart Organics White Paper (134KD PDF)
The Spring 2006 announcement by Wal-Mart Stores, Inc., that it would dramatically expand its product offerings of organic food has left many organic industry officials and consumers questioning the corporation�s likely impact. This report is an initial analysis of Wal-Mart’s early organic marketing practices.
NEW: Photo Gallery of Wal-Mart Stores, Inc. mislabeling of conventional food products as organic.
