Trader Joe’s private label

Rating
CompanyTrader Joe's
LocationMonrovia, CA
Productssoymilk, tofu, others
Market AreaNationwide
Web Sitewww.traderjoes.com
Total Score385

Trader Joe’s is one of the few grocery store companies with private label soyfoods to participate in our project, but did not share sourcing information, so the soybeans used in their soymilk, tofu and other soyfoods could not be traced.

The fact that so many of the survey questions remained unanswered is indicative of an inherent problem with store-brand, or “private-label” products. Organic consumers are increasingly interested in knowing where their food comes from and how it was produced, but store brand products are anonymous in nature. Trader Joe’s does not itself manufacture these products and therefore has less control over the sourcing of the soybeans, the ingredients used, etc. than a brand name company that does its own sourcing and manufacturing.

CriteriaPointsComment
TOTAL (possible score is 1000)385
2-Bean Rating | Fair
Family-farmer owned businesses receive the most points, investor owned corporations the fewest.
Ownership Structure
70Privately owned
Reflects a company’s commitment to purchasing organic soybeans.
Percentage Organic Soybean Purchases
6020% organic, 80% Non-GMO (no GMOs)
Companies committed to transparency receive the most points.
Disclosure of Information for Verification
50Partial disclosure; no sourcing information
Reflects the integrity of the company’s chosen organic certifying organization.
Organic Certifier
75QAI
Companies selling only organic products receive the most points.
Organic Product Line
6010% organic, 10% made with organic, 80% non-GMO
Companies that manufacture in-house receive the most points.
Manufacturing
0copackers not identified
Companies that purchase directly from farmers receive the most points; companies that buy through brokers selling imports receive the fewest.
Sourcing and Farmer Relationships
0copackers not identified
Companies that are committed to preventing GMO contamination receive the most points.
Prevention of GMO Contamination
70occasional testing on finished product
Companies that do not add flavor or add only certified organic natural flavor receive the most points.
Flavors
0no answer
Companies that do not use soy lecithin or that use certified organic soy lecithin receive the most points.
Soy Lecithin
0no answer