Roundy’s

Rating
CompanyRoundy's Supermarket
LocationMilwaukee, WI
Productssoymilk
Market AreaMid-West
Web Sitewww.roundys.com
Total Score0

Organic consumers are often interested in knowing the story behind their food, where the food was grown and how it was processed, but store brand products are inherently anonymous. The store contracts with a manufacturer to produce the private label foods, and often the manufacturer relies on additional middlemen. Tracing the soybeans to the source is therefore often a difficult endeavor. Direct relationships between the brand and organic farmers are nonexistent.

By virtue of the fact that these companies are operating in a secretive manner, consumers should be very dubious in terms of the quality and sourcing of their raw materials. If you are a loyal customer of these grocery chains, we would encourage you to contact the management and express your displeasure.

CriteriaPointsComments
TOTAL (possible score is 1000)0
Family-farmer owned businesses receive the most points, investor owned corporations the fewest.
Ownership Structure
0
Reflects a company’s commitment to purchasing organic soybeans.
Percentage Organic Soybean Purchases
0
Companies committed to transparency receive the most points.
Disclosure of Information for Verification
0
Reflects the integrity of the company’s chosen organic certifying organization.
Organic Certifier
0
Companies selling only organic products receive the most points.
Organic Product Line
0
Companies that manufacture in-house receive the most points.
Manufacturing
0
Companies that purchase directly from farmers receive the most points; companies that buy through brokers selling imports receive the fewest.
Sourcing and Farmer Relationships
0
Companies that are committed to preventing GMO contamination receive the most points.
Prevention of GMO Contamination
0
Companies that do not add flavor or add only certified organic natural flavor receive the most points.
Flavors
0
Companies that do not use soy lecithin or that use certified organic soy lecithin receive the most points.
Soy Lecithin
0