Original Brat Hans (Perdue)

Rating
Farm/Brand HeadquartersGolden, CO
ProductsChicken, processed meat
Market AreaNationwide
Total Score0

The Original Brat Hans is owned by Perdue. Perdue Farms, Inc. has been accused of falsity in advertising when they have advertised some of their products as “humane” or “humanely raised” with their products.

As a massive, vertically-integrated business, Perdue’s organic chicken brands have been able to undercut family-scale poultry producers in the industry. These chickens are raised in static barns with flocks that can reach or exceed 200, 000 birds. Individual birds rarely, if ever, see the outdoors despite organic regulations requiring access to the outdoors, fresh air, and sunshine. These “organic” birds essentially live lives the same as conventional chickens—but with organic inputs (such as feed and not using traditional antibiotics).

Though this chicken is cheap, that price does not reflect the externalities of these production methods on the environment, animal welfare, and economic justice for small farmers.

CriteriaPointsComment
TOTAL (possible score is 1800) 0
1-Bird Rating | Poor
Family Farms and cooperatives receive the most points. Corporations and companies with poor or negligible farm oversight receive the fewest points.
Ownership structure
0Perdue is a corporate brand that uses practices similar to conventional agriculture
100% organic brands receive the most points. Split operations receive fewer with increased penalties for poor segregation at the processor and farm level.
Dedication to Organic Production
0Poor dedication to organic
Farms that participated in Cornucopia’s research providing full transparency receive the most points.
Transparency and Disclosure
0No response
Points determined by integrity of the brand’s organic certifier.
Organic Certifier
0No response
To receive full points, flocks must number 500 birds or fewer (200 for turkeys).
Flock size
0No response
No more than 1.5 lbs of bird per square foot is required for full points.
Stocking Density
0No response
Mobile housing receives the highest number of points.
Housing Style
0No response
Heritage varieties receive the highest number of points.
Strain and/or Breed and Slaughter Age
0No response
Birds must spend 3/4ths or more of their lives outdoors for full points.
Timing for Outdoor Access
0No response
Enrichments include but are not limited to shade structures, water, novel feedstuff (greens, mealworms, sprouted grains), and dust baths.
Enrichments (outdoor and indoor)
0No response
Points awarded for labels that go above and beyond organic.
Other Labels/Standards
0No response
Maximum points given for high quality, rotated pasture. Non-rotated pasture adjacent to fixed housing with lower than 90% vegetative cover receives fewer points.
Outdoor Management
0No response
100 points for on-farm production and/or milling of feed. Fewest points given to feed that cannot be verified as domestic and/or birds get poor or no supplementation from outdoor foraging.
Feed Sourcing
0No response
Methionine needs met by outdoor foraging receives 100 points. Synthetic supplementation receives 70 points.
Synthetic Methionine
0No response
Under 5% cull and death rate required for full points.
Cull/death Rate
0No response
Chicks and poults that are certified organic since hatching, or are hatched on-farm receive 100 points. Off-farm or conventional chicks and poults receive 70 points.
Chick and Poult Sourcing
0No response
No physical alterations required for full points. Permitting beak tipping results in fewer points.
Physical Alterations
0No response
Measures farm oversight. Farmer owned brands, or daily visits by management required for maximum points.
Farm Support
0No response
Non-scoring, category provided for information only.
Slaughter Method (non-scoring)
Unknown
Non-scoring, category provided for information only.
Soy Free Ration? (non-scoring)
Unknown
Maximum transparency, sharing of the organic systems plan, and/or novel practices that sets the brand apart from the rest of the industry can result in extra credit points.
Extra Credit
0None