Liberte (General Mills)

Farm/Brand Headquarters Saint-Hubert, Quebec, Canada
Market AreaNationwide
Total Score1305

They write: “Founded in French Canada in 1936, our small kosher dairy had a singular focus: crafting exceptional dairy products from simple, fresh ingredients. In 1964, we travelled back to Europe to find the perfect yogurt formula, using only the finest ingredients – and nothing more. Liberte believes that the best ingredients are worth searching for, which is why we single source our ingredients where possible from regions of the world that specialize in those ingredients we seek. For example we use French Lavender from France, Black Cherries from Washington State and Mangos from Ecuador.

Liberte relaunched as a fully USDA Organic brand in the United States in 2016 with a new line of single serve, whole milk yogurts. We have partnered with Organic Valley Family Farms for our dairy.”

TOTAL (possible score is 1600 plus extra credit) 1305
4-Cow Rating | Excellent
Farmstead dairies earn the most points. Corporations that have a history of skirting the organic rules receive the fewest.
Ownership structure
70Corporation with a good track record of transparency
Farms that produce 100% of their milk receive the most points. Milk from "open market" or known confinement dairies receive the fewest.
Milk Supply
90Sourced from trusted dairy cooperative
100% organic farms receive the most points. Split operations with conventional dairy on the same property receive the fewest.
Organic Production
90All of Liberte's yogurt products are certified organic; they also sell natural foods. Suppliers do not have split dairies.
Farms that completed the survey in detail received the most points.
Disclosure of Information for Verification
100Full disclosure
Points determined by integrity of the brand’s organic certifier.
Organic Certification
75Quality Assurance International (QAI)
Animal Welfare Approved and Biodynamic certifications receive the most bonus points. Producers are not penalized for not having additional certifications beyond organic.
Other Labels/Standards
100% grass-fed with independent verification of standards
50Exceeds minimum USDA requirements for grazing, with good base DMI
No points are given for this but the information may be useful to certain consumers looking to avoid soy.
Soy Free Ration?
No - soy is likely including in ration
Sliding scale based on policies, enforcement, acreage/cow, days/year on pasture, and permissible exemption.
70Most supplier farms do some more-than-average grazing
One time/day receives the most points. Two times per day is standard.
Times Milked
90Most daries milk twice a day (standard organic practice)
Lower cull rate scores better, with under 10% receiving the most points.
Cull/death Rate
75Moderate cull/death rate. Will vary widely between farms.
Farms with closed herds receive the most points. Farms that sell organic calves and buy conventional replacements receive the fewest.
100Closed herds
Standard practice is removing calves shortly after birth, with extra points given for unique ways of managing calves
75Removed shortly after birth (standard practice)
Farms that prohibit antibiotics receive the most points. Farms that allow young stock to receive antibiotics (under one year), receive the fewest.
Antibiotic Use
100No antibiotic use
No hormones is the standard, however some farms do use oxytocin for therapeutic purposes.
Hormone Usage
100No hormone use
Farmstead dairies (owner lives on-site) receive the most points. Fewer points are given as oversight declines.
Farm Support
80Depends on trusted third-party for supervision; All larger farms are visited more frequently; most farms visited annually
All ingredients sourced from inside the organization or on the farm receives the highest points. Ingredients from confinement factory farms and/or imported ingredients receive the fewest.
Procurement of Ingredients
90Outside ingredients from trusted sources
Various levels of extra credit given for 1) providing full organic systems plan, 2) providing details on all farms (multi-farm brands, details on largest five required), and 3) sourcing feed on-farm or domestically.
Extra Credit
50With respect to the concern of fraudulent grain imports, this dairy brand gets all of their feed from “open source” certified organic feed but were transparent enough to share that detail with us.