Liberte (General Mills)

Rating
Farm/Brand Headquarters Saint-Hubert, Quebec, Canada
ProductsYogurt
Websiteliberteusa.com
Market AreaNationwide
Total Score1305

They write: “Founded in French Canada in 1936, our small kosher dairy had a singular focus: crafting exceptional dairy products from simple, fresh ingredients. In 1964, we travelled back to Europe to find the perfect yogurt formula, using only the finest ingredients – and nothing more. Liberte believes that the best ingredients are worth searching for, which is why we single source our ingredients where possible from regions of the world that specialize in those ingredients we seek. For example we use French Lavender from France, Black Cherries from Washington State and Mangos from Ecuador.

Liberte relaunched as a fully USDA Organic brand in the United States in 2016 with a new line of single serve, whole milk yogurts. We have partnered with Organic Valley Family Farms for our dairy.”

CriteriaRatingComment
TOTAL (possible score is 1600)1305
4-Cow Rating | Excellent
Farmstead dairies who live on-site (or work their own dairy daily) receive top points for this category. No transparency and/or no answer receive no points.
Ownership structure
70Corporation with a good track record of transparency
Farmstead dairies and well-managed cooperatives with only their own patrons get top points in this category. Fewer points go to brands that have less control over their milk supply.
Milk Supply
90Sourced from trusted dairy cooperative
Brands that do not also market any conventional products receive top points in this category. Brands that are less dedicated to organics receive fewer points.
Organic Production
90All of Liberte's yogurt products are certified organic; they also sell natural foods. Suppliers do not have split dairies.
The best transparency toward Cornucopia investigators is rewarded by full points.
Disclosure of Information for Verification
100Full disclosure
If a top-rated organic certifier certifies this brand they receive full points. Certifiers with questionable practices receive fewer points.
Organic Certification
75Quality Assurance International (QAI)
If this brand has other third-party labels, particularly animal-welfare labels, that will provide them extra points in this category depending on the particular label and its standards.
Other Labels/Standards
0None
100% Grass-fed with independent verification or independent standards to ensure compliance will receive full points in this category. Other points are attributed to how much forage composes the dairy cows’ diets.
Grass-fed
50Exceeds minimum USDA requirements for grazing, with good base DMI
No point value – this information is offered for buyers interested in milk from cows without soy in their diets.
Soy Free Ration?
No - soy is likely including in ration
Rating based on (a) policies of brand, (b) enforcement/oversight (c) acreage available per cow, (d) average days on pasture (e) investigative actions.
Pasture
70Most supplier farms do some more-than-average grazing
Where cows are milked one to two times per day they receive top points. It's standard organic protocol to milk two times a day. Dairies that milk three-to-four times a day is one indicator of factory-organics.
Times Milked
90Most daries milk twice a day (standard organic practice)
A cull and/or death rate under 10% annually receives full points.
Cull/death Rate
75Moderate cull/death rate. Will vary widely between farms.
Closed herd (meaning the brand raises all their replacement cattle) receives full points. If conventional animals are purchased, the brand receives fewer points.
Replacements
100Closed herds
If this brand has a unique way of managing calves they receive more points. If they remove the calf shortly after birth (the standard practice) they receive 70 points.
Calves
75Removed shortly after birth (standard practice)
When the brand prohibits all antibiotic use they receive full points. No answer receives no points.
Antibiotic Use
100No antibiotic use
When no hormones are used on farm(s) this brand receives full points. When the brand uses hormones therapeutically post-birth the brand receives 50 points.
Hormone Usage
100No hormone use
Farmstead dairies (lives on site) get full points and cooperative/corporations that set standards and have staff that visit the supplying dairies also receive top points. No direct supervision and/or personal relationship with farm(s) gets low or no points.
Farm Support
80Depends on trusted third-party for supervision; All larger farms are visited more frequently; most farms visited annually
Full control of any added ingredients (100% come from within organization) receives top points. Dairy ingredients purchased from a number of different vendors (with less direct control) receives fewer points in this category.
Procurement of Ingredients
90Outside ingredients from trusted sources
Several questions were asked in addition to the original survey questions that would ultimately give producers “extra credit” points. Look for details in individual brand explanations.
Extra Credit
50With respect to the concern of fraudulent grain imports, this dairy brand gets all of their feed from “open source” certified organic feed but were transparent enough to share that detail with us.

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