Fairway

Rating
Farm/Brand HeadquartersNY
ProductsFluid milk
Websiteshop.fairwaymarket.com/departments/organics/milk-and-cream.html
Market AreaNortheast
Total Score17

Private-label, or store-brand, dairy products rated with one cow are sold by grocers or distributors who have the obvious desire of wanting to grow their presence in the organic marketplace. This is great news! Making organics more convenient and affordable to consumers is wonderful goal.

Unfortunately, there is an inherent limitation in private-label organic products: organic consumers tend to want to know where their food is coming from and how it is produced. Private-label products obscure these facts.

Even though none of the one cow rated brands responded to our survey request, we were able to determine that these brands were, at the time of our research, buying some or all of their organic milk from factory-farm sources. We conducted our research in this area through interviews with a number of industry sources and through federally maintained records.

The bottom line to private-label organic products is that they are “buyer beware.” We encourage consumers to be vigilant and contact stores to confirm who is supplying their private-label milk, or to just pay an extra quarter or two for name-brand milk from farmers and brands that are willing to be open with them and who share their values.

CriteriaPointsComment
TOTAL (possible score is 2700)17
1-Cow Rating | Poor - Store brands
Ownership structure1Store brand or private label that did not participate
Milk Supply1No answer
Organic Production1No answer
Disclosure of Information for Verification1No answer
Organic Certification1No answer
Other Labels/Standards1No answer
Grass-fed1No answer
Soy Free Ration?No answer. Soy is likely used in feed.
Pasture1No answer
Times Milked1No answer
Cull/death Rate1No answer
Replacements1No answer
Calves1No answer
Antibiotic Use1No answer; animals given antibiotics may be introduced back into food stream after withdrawal times.
Hormone Usage1No answer; hormones may be used therapeutically
Farm Support1No answer
Procurement of Ingredients1No answer
Extra Credit1None