Back to Nature

CompanyKraft Foods
Company TypePublic Corporation
Rating
Organic StatusCaution: only 1 of 9 granola products is certified organic
Websitewww.backtonaturefoods.com
Total Score117

Back to Nature is one of 61 brand names owned by the multinational corporation Kraft Foods. Kraft Foods had nearly $50 billion in revenue in 2010. Kraft acquired the Back to Nature brand name from Organic Milling Corporation in 2003. It appears that Organic Milling Corporation continues to manufacture Back to Nature products for Kraft.

Only 1 out of the 9 Back to Nature granola products offered by Kraft is certified organic. Consumers also should be wary of genetically engineered ingredients in Back to Nature products, since Kraft does not avoid or prohibit them.

CriteriaPoints
TOTAL (possible score is 700)117
Percentage of the brand’s product line that is certified organic.
Organic Status of Cereal/Granola by Brand
11
Percentage of the parent company’s products that are certified organic.
Organic Commitment by Corporate Owner
5
Brand’s commitment to ensuring all cereals are non-GMO.
GMO Policy (By Brand, in Cereal/Granola)
10
Parent company’s commitment to ensuring all of its products are non-GMO.
GMO Policy by Corporate Owner
0
Brand’s commitment to ensuring that hexane is not present in its cereal and granola products.
Hexane (in cereal/granola products)
75
Brand’s commitment to ensuring that harmful synthetic agrichemicals where not used in the production of their cereal and granola products.
Agrichemical Use (by Brand, in Cereal/Granola Products)
11
Parent company’s commitment to ensuring that harmful synthetic agrichemicals where not used in the production of any of their products.
Agrichemical Use (by Corporate Owner)
5