|Product Name||Wegmans Food Markets|
|Products||Fluid Milk Products|
|Market Area||New York, Pennsylvania, New Jersey, Virginia, and Maryland|
Obviously, by virtue of their description below, Wegmans is not your
average supermarket chain. They have a discernible commitment to local
and organic food and went out of their way to procure the milk for
their private-label brand from a cooperative of family farmers. They
Wegmans Food Markets, Inc. is a 71-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, and Maryland. The family-owned company, founded in 1916, has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for 11 consecutive years. In 2008, Wegmans ranked #3 on the list, #2 in 2006 and #1 in 2005.
Fitness magazine in an upcoming issue has included
Danny Wegman, CEO, among the Fit 50 List of leaders, recognizing the
Produce departments contain large selections of organic products, and there are growing numbers of organics in dairy, grocery etc, Recognizing that the gateway for many consumers to organic is through beverage and food, Wegmans began offering organic milk in 2006 under its own label, supplied solely by long time milk supplier partner, Upstate Farms, a cooperative.
In 2007, the company began a certified Organic Research Farm to learn first hand what it takes when a grower is asked to transition to growing organic. It is small, only about 10 acres under cultivation, and just completing the second season.
|Ownership Structure||80||Family Business|
|Milk Supply||70||Milk of Integrity|
|Disclosure of Information for Verification||100||Full and Open Disclosure|
|Cows on pasture time/acreage provided||75||As per USDA regs|
|Health and longevity of cows||90||Farms recently transitioned to organic|
|Replacement animals only from organic farms||75||As per USDA regs|
|Antibiotics used on young cattle||100||Never|
|Reproductive hormones used||50||Occasional oxytocin use|
|Farm support oversight||90||All dairies are visited regularly by staff|
|Outside dairy ingredients purchased||100||None|
FOUR COWS (Excellent)