General Mills owns cereal brands including Cheerios, Lucky Charms, Kix and Total. General Mills had $6.5 billion in retail sales for breakfast cereal alone in 2009 and is the country’s second largest marketer of breakfast cereal.
General Mills also owns the Cascadian Farm brand, which is all organic. Some General Mills breakfast cereals, such as Kix, have jumped on the “natural” bandwagon and now make claims such as “Made with all natural corn.” Testing confirms that “natural” products by General Mills, such as Kix, are made with genetically engineered ingredients. Test results reveal that General Mills uses genetically engineered ingredients in its Kix cereal.