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Organic Cereal Scorecard » Back to Nature Details

Brand Name:
Back to Nature
Company/Type:
Kraft Foods/Public Corporation
Rating:
  2
Organic Status
Organic Seal with percentage superimposed Caution: only 1 of 9 granola products is certified organic

Back to Nature is one of 61 brand names owned by the multinational corporation Kraft Foods. Kraft Foods had nearly $50 billion in revenue in 2010. Kraft acquired the Back to Nature brand name from Organic Milling Corporation in 2003. It appears that Organic Milling Corporation continues to manufacture Back to Nature products for Kraft.

Only 1 out of the 9 Back to Nature granola products offered by Kraft is certified organic. Consumers also should be wary of genetically engineered ingredients in Back to Nature products, since Kraft does not avoid or prohibit them.

Criteria
Score
Organic Status of Cereal/Granola by Brand
11
Organic Commitment by Corporate Owner
5
GMO Policy (By Brand, in Cereal/Granola)
10
GMO Policy by Corporate Owner
0
Hexane (in cereal/granola products)
75
Agrichemical Use (by Brand, in Cereal/Granola Products)
11
Agrichemical Use (by Corporate Owner)
5
Total Score
117