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Organic Cereal Scorecard » Annie's Homegrown Details

Brand Name:
Annie's Homegrown
Company/Type:
General Mills/Public Corporation
Rating:
  3
Organic Status
100% of the brand's cereal and granola products are certified organic/corporate owner is one of nation’s largest agribusinesses involved in GMO/ chemical agriculture
Since the year 2014, Annie's has been owned by General Mills, one of the world’s largest food companies. General Mills also markets conventional cereal such as Cheerios, Lucky Charms, Kix and Total. While Annie's cereals are all organic, the vast majority of General Mills’ brands are conventional and some General Mills breakfast cereals, such as Kix, have jumped on the “natural” bandwagon and now make claims such as “Made with all natural corn.” General Mills had $6.5 billion in retail sales for breakfast cereal alone in 2009 and is the country’s second largest marketer of breakfast cereal.
Criteria
Score
Organic Status of Cereal/Granola by Brand
100
Organic Commitment by Corporate Owner
5
GMO Policy (By Brand, in Cereal/Granola)
50
GMO Policy by Corporate Owner
25
Hexane (in cereal/granola products)
100
Agrichemical Use (by Brand, in Cereal/Granola Products)
20
Agrichemical Use (by Corporate Owner)
55
Total Score
355