Private Labels in the 0-bean category
Organic consumers are often interested in knowing the story behind their food – where the food was grown, how it was processed – but store brand products are inherently anonymous. The store contracts with a manufacturer to produce the private label foods, and often the manufacturer relies on additional middlemen. Tracing the soybeans to the source is therefore often a difficult endeavor. Direct relationships between the brand and organic farmers are non-existent.
By virtue of the fact that these companies are operating in a secretive manner, consumers should be very dubious in terms of the quality and sourcing of their raw materials. If you are a loyal customer of these grocery chains, we would encourage you to contact the management and express your displeasure.