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Brand Name Vital Farms
Rating (5)   
Company Vital Farms
Location Austin, TX
Market Area Whole Foods Markets nationwide
Web Site


Vital Farms is based in Austin, Texas, and produces pasture-raised eggs (organic and conventional) that can be found in Whole Foods stores and others across the country.  Vital Farms produces some eggs on their own farms in Texas while the rest are purchased from partner farmers in MO, OK, AR, GA, and TX. Birds are either housed in converted cotton trailers that are moved to new pastures regularly, or in fixed houses with eight sections of pasture that are also rotated regularly. Each bird has access to a minimum of 108 square feet of pasture (as per Certified Humane guidelines), carefully managed through rotation to maintain healthy pasture.

They write:

Vital Farms is home to some of the happiest hens in the world. Our girls live like birds should, on organic green pasture under open skies, so their eggs are better for you, tastier, and much more humane!

Criteria Points Comments
Organic Certifying Agent 90 NICS, CCOF, MOCA, Organic Certifiers
Ownership Structure 75 Privately held with socially-responsible investors; contracts with other family farmers
Egg Supply 90 Produces some of own eggs; buys from other independent family farmers
Disclosure 100 Full and Open
Commitment to Organics 80 Buy & sells both organic and conventional cage-free eggs
Single or Double Henhouses 100 Single
Outdoor Space 100 at least 108 sq ft/hen
Exit to the Outside 100 access from all four sides via large barn doors
Outdoor Space Exemptions 100 year round access
Outdoor Opportunity for all Birds 100 yes
Outdoor Rotation 80 mostly fixed housing with rotated pasture
Outdoor Vegetation 90 fixed housing with managed pasture
Indoor Space 90 1.5 sq. ft./bird
Indoor Enrichment 100 perches, dust baths, scratching areas
Natural Light 100 birds have access to natural light outdoors
Pasture Shared with Other Animals 95 some pastures shared with cattle/cows
Manure Handling System 100 recycled on-farm
Feed - Any Produced on farm 70 no feed produced on farms, but access to pasture
Replacement Stock 90 buy in ready-to-lay pullets & raise up some of own pullets
Laying Hen Lifespan 75 1.5 years
Beak Trimming 90 some beaks trimmed day 1, others not trimmed
Farm Support 90 farmer-owner live/work on site; representative visit other farms
TOTAL (possible score is 2200) 2005 FIVE EGGS (Exemplary)