Corporate Parent, WhiteWave, Announces Non-Organic Horizon Products
WhiteWave Foods, the former branded products division of the dairy giant Dean Foods, announced today that they had introduced non-organic grocery products under their Horizon label. Horizon Organic, primarily marketing dairy products, is the largest organic label in the marketplace and, up until the third quarter of 2013, was selling exclusively organic products.
WhiteWave, based in Bloomfield, Colorado, started test marketing Horizon brand macaroni and cheese dinners, in both certified organic and “classic” varieties, in select markets in the Northeast last year and formally introduced them to the market in December 2013.
“WhiteWave/Horizon joins a long line of corporate agribusinesses that have intentionally blurred the line between products they offer with all certified organic ingredients and others sold in similar packaging but containing materials that would never be accepted for use under the USDA organic seal,” said Mark A. Kastel, codirector of The Cornucopia Institute, a Wisconsin-based organic industry watchdog. Read Full Article »