Fresh Plaza
by Markus Buban

Source: Brian Strombeck

For the farmers and workers in Uganda, the “green economy” is an important component of the domestic economy. With it the economy develops while environmental sustainability, economic profitability and social inclusion aren’t neglected. Farmers have secured a special market position in Uganda through the cultivation of organic fruits such as pineapples. Siegfried Hermann, founder and managing director of the German company “Kipepeo Bio & Fair GmbH” in the town Neuffen, brings organically grown tropical fruits from East Africa to Europe. Kipepeo operates under the principles of “Fair Trade” and is a close partner of the small farmers in Uganda and their cooperations.

Organic pineapple: “Extremely high quality and juicy”
A special feature of organic pineapples from Uganda is that they are not grown on conventional plantations, but on small fields with mixed cultures. Markus Buban of Kipepeo explains: “Our pineapple is, in contrast to conventional pineapple, not genetically altered. Our producers still rely on the pineapple variety ‘Smooth Cayenne’ which is known for its high quality and is very juicy, and the pineapple has a balanced acidity.”

Constant relationships with Fair Trade producers
The cultivation of organic pineapples is laborious manual work. “The mixed cultures are harder to access for the farmers,” says Markus Buban, “On a large plantation the cultivation is of course a little easier.” Kipepeo attaches great importance to a stable and constant business relationship with its producers. “We have an agreement that for the Fair Trade range we always work with the same producers.”
“Organic pineapples are popular”
In order to offer the producers a fair wage, Kipepeo buys the organic pineapples from producers throughout the year well above the local price. “Our pineapple is more expensive compared to other products at the market. On top of that our fruit is transported by airfreight. This adds to a high price.” In spite of the higher prices the organic pineapple is popular with the consumers. Nevertheless, the low prices of conventional pineapples put pressure on the organic producers, explains Markus Buban.
Problems with extensive cultivation have a positive effect on organic pineapples
While the producers on large plantations lately struggled with problems, small farmers had a better time in Uganda. “Other areas recently have struggled with complications caused by the monocultures. This caused a small increase in demand of our pineapples.”
Available in all high quality organic food retail
The Bio & Fair-pineapples from Kipepeo are only available in well-stocked organic stores, says Markus Buban: “You usually do not find our pineapples in the conventional stores, although today they often have an organic corner.”

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